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  1. Classroom Resources | Grades   9 – 12  |  Lesson Plan  |  Standard Lesson
    Persuading an Audience: Writing Effective Letters to the Editor
    Students use persuasive writing and an understanding of the characteristics of letters to the editor to compose effective letters to the editor on topics of interest to them.
  2. Classroom Resources | Grades   9 – 12  |  Lesson Plan  |  Standard Lesson
    Persuading Readers with Endorsement Letters
    Students explore the genre of commercial endorsements, establishing characteristics and requirements for the genre. Each student then composes an endorsement of a product, service, company, or industry.
  3. Classroom Resources | Grades   9 – 12  |  Lesson Plan  |  Standard Lesson
    Persuasive Techniques in Advertising
    Students will be introduced to persuasive techniques used in advertising, analyze advertising, and explore the concepts of demographics, marketing for a specific audience, and dynamic advertising.
  4. Classroom Resources | Grades   6 – 8  |  Lesson Plan  |  Standard Lesson
    Plot Structure: A Literary Elements Mini-Lesson
    Students learn that the plot structure described by Freytag's Pyramid is actually quite familiar as they diagram the plots of a familiar story, a television show, and a narrative poem.
  5. Classroom Resources | Grades   K – 8  |  Student Interactive  |  Writing & Publishing Prose
    Postcard Creator
    The Postcard Creator helps students learn to identify all the typical parts of a postcard, and then generate their own postcard messages by typing information into letter templates. After printing their texts, students can illustrate the front of their postcards in a variety of ways, including drawing, collage, and stickers.
  6. Classroom Resources | Grades   K – 12  |  Student Interactive  |  Writing & Publishing Prose
    Printing Press
    The interactive Printing Press is designed to assist students in creating newspapers, brochures, and flyers.
  7. Classroom Resources | Grades   6 – 12  |  Student Interactive  |  Writing & Publishing Prose
    Profile Publisher
    Students use the Profile Publisher to draft online social networking profiles, yearbook profiles, and newspaper or magazine profiles for themselves, other real or fictional characters.
  8. Classroom Resources | Grades   9 – 12  |  Lesson Plan  |  Standard Lesson
    Propaganda Techniques in Literature and Online Political Ads
    Students analyze propaganda techniques used in pieces of literature and political advertisements. They then look for propaganda in other media, such as print ads and commercials.
  9. Parent & Afterschool Resources | Grades   9 – 12  |  Activity & Project
    Rate This Movie! Hold a Viewing Party
    High school friends gather together for a viewing party of a movie, at home or the theater, then participate in a salon critiquing the merits of the movie.
  10. Classroom Resources | Grades   3 – 6  |  Calendar Activity  |  September 13
    Roald Dahl was born on this day in 1916.
    Students adapt a Roald Dahl story to picture book format and share their books and add them to the classroom library. Additionally, they compare a book version and film version of one of Dahl's works.

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