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Lesson Plan

Vote for Me! Making Presidential Commercials Using Avatars

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Vote for Me!  Making Presidential Commercials Using Avatars

Grades 6 – 12
Lesson Plan Type Standard Lesson
Estimated Time Five 50-minute sessions
Lesson Author

Kathy Wickline

Kathy Wickline

Tolono, Illinois


National Council of Teachers of English



Featured Resources

From Theory to Practice



In this lesson each student researches the political platform and the campaign slogan of a past president.  Then the student creates a 45-60 second script for a commercial for the election of the president. Using this script the student creates the commercial using Voki, an online web tool in which a student can create an avatar to resemble the presidential candidate.  The student can record his own voice or use text to speech option to add the script.  The final product can be linked to or embedded in a website.

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During any political campaign, students are exposed to numerous political advertisements.  They hear campaign messages on radio, view them on billboards, watch them on television, and read them on the Internet.  Without a doubt students realize these ads are aimed to persuade people to vote for the featured candidate, but rarely do students think about the fact these ads reflect the political platform of the candidate.  Using past political platforms from presidential elections as primary sources of information provides what Morgan describes as, “valuable opportunities for interdisciplinary learning and critical thinking in all fields of study” (69).

Furthermore, Semali suggests that students need to be taught new literacies because of the media-rich environment in which we live.  This lesson addresses media literacy, which he defines as “the ability to access, experience, evaluate, and produce media products.”  The end result of this lesson will be a commercial produced using an online web tool.

Further Reading

Morgan, Katherine R. "Using Primary Sources to Build a Community of Thinkers." EnglishJournal 91.4 (March 2002): 69-74.


Semali, L. (2001). Defining new literacies in curricular practice. Reading Online, http://www.readingonline.org/newliteracies/semali1/index.html.

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